Liam Hodge's Brave New World, New Ideas campaign reflects on the dystopian world we've had to embrace in 2020; closed shops, locked up businesses, empty streets and shutters of local businesses forcefully pulled down. There has been a lot of talk - negative and positive - about having to adapt to a new normal, and regardless of what the rest of fashion thinks, Liam Hodges is welcoming this new normal. The brand has recognised that as the streets are slowly changing - businesses shutting and new ones opening - society as we know it, is changing too. Because of these new ways of having to rethink and reset, the brand's new campaign looks towards a new future that we can be in control of, not one that will control us.
Photographed by Holly Rae Jones, London in lockdown provides the backdrop for Brave New World, New Ideas which is a collection that marks a change for the better - focusing on sustainable materials to represent a modern society that is environmentally conscious and considerate.
The collection is now available at stockists worldwide.