Kim Jones Taps Travis Scott For Dior S/S 22 Men's
In a first for the French luxury fashion house, artistic director Kim Jones a.k.a king of the fashion collaboration, has chosen to team up with 'Astroworld' singer Travis Scott to design the Dior Men's S/S 22 collection.
In a first for the French luxury fashion house, artistic director Kim Jones a.k.a king of the fashion collaboration, has chosen to team up with 'Astroworld' singer Travis Scott to design the Dior Men's S/S 22 collection.
Kim Jones has always been known to love a fashion collaboration or two. Over the designer's expansive career, the fashion visionary has collaborated with everyone from British painter Peter Doig and Japanese artist Hajime Sorayama to luggage manufacturer Rimowa and even lesser known New York sculptor Daniel Arsham, the list is well and truly endless and just as you think Jones has pulled out all the stops with a knock-out collaboration (something he's well versed in doing), the designer will already be planning his next, constantly moving, constantly evolving. Understanding the incredible potential of when two creative minds join to become one, exploding with ideas and bouncing with possibilities, the artistic director of Dior never disappoints, often keeping Dior devotees (and fashion fanatics alike) teetering on the brink of hysteria with endless questions. Who next? When? Where? How long until we can see? Thankfully Jones' next collaboration for the french house was announced earlier today, with music legend and generational icon Travis Scott.
Travis Scott also loves a fashion collaboration. The artist only recently appeared alongside supermodel Naomi Campbell in Issue 02 of Daniel Lee's quarterly digital journals for Bottega Veneta, taking readers on a 'hot summer getaway', and he's previously starred in Matthew Williams' S/S 17 lookbook for 1017 ALYX 9SM before (also an ex-collaborative partner of Jones), captured by Nick Knight.
Acknowledging the importance of education and collaboration, Scott founded the Cactus Jack Foundation in 2020, aiming to empower and enrich the lives of young people by providing access to education and creative resources, ensuring long-term success. Since its birth, the foundation has partnered with Parsons School of Design to establish a fashion programme while also launching its own HBCU scholarship. It was these programmes that inspired the early days of the collaboration, resulting in a full collection for the house.
Not only does the monumental partnership represent fashion and music colliding - two worlds that have always been deeply interconnected - it additionally represents the first full Dior collection ever created with a musician for the house. Knowing that Travis Scott is recognised as one of this generation's most influential creative visionaries, Jones, in choosing to merge this knowledge with Dior, mixing two fan bases, sets a new vision for the house - one that's unique to him.
The Dior S/S 22 men's collection by Kim Jones and Travis Scott will be unveiled in Paris on 25 June and available on Dior.com.