Following previous escapades to Miami and Shanghai, Dior Men's is heading to London on December 9 to show the new Pre-Fall 2022 collection. Touching down on British soil, the London show will see the brand reconnect with Monsieur Dior's love of the city. 'There is no other country in the world, besides my own, whose way of life I like so much', the designer once said. Also home to artistic director Kim Jones, the collection could be his most personal at the house yet. 'I can’t wait to do a show in my hometown', Jones noted to press.
British aristocracy has long-held ties to the brand. Dior held their first show in London at the Savoy Hotel in April 1950, and Monsieur Dior designed Princess Margaret's 21st birthday dress in 1951 - she reportedly said it was her favourite out of all the custom Dior dresses in her wardrobe. With an ever-growing list of British well-to-do clientele, the house renamed their 'Chouchou' bag to the Lady Dior in 1996 in honour of Princess Diana. Most recently, Dior womenswear held a 60s-inspired London pop-up at Harrods.
Come December, the relationship between Dior Men's and the capital will be thrust into the spotlight with a runway show. Little else has been teased, but we can expect Jones' seasonal artist collaborations, (which previously include Travis Scott and Daniel Arsham), to feature.
Pietro Beccari, Chairman and CEO of Christian Dior, said in a statement:
'We are delighted to be presenting our Fall men’s collection abroad once again, and to be reconnecting with the "physical" runway, an experience that is more important than ever. We are proud and excited to be bringing this unique event to life in London, a particularly symbolic destination dear to Monsieur Dior and the House since 1947. London is of course also the city closest to Kim Jones' heart, where he was born and where he lives, which inspires him with its inexhaustible creativity and which he loves deeply.'