Kendall Jenner and Bad Bunny front Gucci's Valigeria campaign

by SHOWstudio on 2 October 2023

Lensed by Anthony Seklaoui, Gucci's latest campaign takes us on a glamorous journey into the storied house's new era.

Lensed by Anthony Seklaoui, Gucci's latest campaign takes us on a glamorous journey into the storied house's new era.

You might think that every journey begins with a list of things to pack, but in reality, it starts with the right mood and the perfect bag, even better when that bag is Gucci. Declaring this fall to be all about what's glam and chic, Gucci's latest accessory campaign features Kendall Jenner and Bad Bunny carrying around the Gucci Valigeria - fashion's latest must-have item.

Playing around with suitcases and backpacks designed in the brand's heritage monogram and stripes, the popular duo are seen embarking on a journey as stylish as they are, flouting pieces from the latest travel collection featuring in shades of fluorescent blue and yellow, adding a fresh twist to classic elements.

The Gucci Valigeria campaign pays tribute to the brand's legacy and invites us to enter a new era for the brand, promising the trip of your life all before you board the plane.

Summer may be over, but if you're currently planning an autumn break, make sure to join in on fashion's latest luggage bag trend.

Gucci Valigeria Campaign, 2023
Gucci Valigeria Campaign, 2023
Gucci Valigeria Campaign, 2023

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