K-Pop Star Rosé Fronts Rimowa's Latest Campaign

We all know that travel is not just about the destination. No one knows this better than Rimowa who are unveiling the transformative power of journeys in a series of intimate short films starring Sir Lewis Hamilton, Rosé, and Kylian Mbappé, each sharing inspiring stories as they explore the world with signature ridged aluminium suitcases.

Sir Lewis Hamilton, the renowned world-class athlete, has been tracked around the globe as part of the Formula 1 circuit. Still, his passion for travel extends far beyond the racetrack, serving as a catalyst for reshaping his mind. ‘It was only through seeing new places and perspectives that I really learned to challenge my way of thinking, and to embrace the endless possibilities that the world holds,’ he says. ‘Home is where I reflect, but it’s through travel that I’m truly inspired.’

The definition of ‘home’ undergoes a transformation as one embarks on a journey to an unexplored destination. ‘As travelling has become an essential part of my life, I’ve realised that home has become more of a state of mind than a specific place. It’s a collection of memories, experiences and people that provide a sense of belonging,’ explains member of Blankpink, Rosé.

French professional football player Kylian Mbappé reflects on new experiences that unite us while visiting the Philharmonie de Paris with students from his foundation Inspired by KM. ‘When you travel, you see different types of lives, and you learn a lot. I crossed paths with amazing people that I never thought I would meet in my life.’ Mbappé says.

The new campaign marks the second collaboration this year with award-winning film composer Hans Zimmer. Through his evocative soundtrack, we gain insight into what can move us, while RIMOWA stands as the trusted travel companion for carrying things, cherished memories and dreams of our lifelong journeys.