Julia Fox Fronts KNWLS Latest Campaign

The fashion provocateur and street style messiah Julia Fox is continuing her reign as the industries it-est it girl by starring in KNWLS A/W 22 campaign. The LVMH-prize finalist is known for it’s disruptive vision of femininity striking the perfect balance of sensual toughness with it’s utilitarian body-con designs. A match made in heaven for the NYC cool girl if you ask us. Fox’s fashion stardom may have started with a romantic link to a certain rapper, but it was her own eclectic choices and championing of emerging talents that have captivated the internet, making her equal parts memes and revered.

'Julia is an icon of our time who embodies our values; strong, unapologetic, and authentic', explains KNWLS founders Charlotte Knowles and Alexandre Arsenault. 'She exudes power and resilience which is the energy we strive for with every collection'.

The London-based label was was founded in 2017 by then Central Saint Martins classmates Charlotte Knowles and Alexandre Arsenault. The duo made their London Fashion Week debut as part of talent incubator Fashion East in 2018 and has since built a cult following with its sensual take on concealment and exposure. It's signature strappy designs were juxtaposed by cosy motifs like brushed mohair cardigans and cat-ear beanies for the brand's A/W 22 collection. Shot by image-maker Elizaveta Porodina, Fox dons cosy knits, sheer skirts, corsets and no shortage of straps in a hazy dream-like vision.