Juergen Teller Shoots the Coach Fall 2019 Campaign
Coach is launching their Fall 2019 global advertising campaign, unveiling a new direction for the house. The campaign, shot by Juergen Teller and directed by Todd Tourso, follows the faces of Coach, Michael B. Jordan and Kiko Mizuhara around New York City landmarks.
Coach is launching their Fall 2019 global advertising campaign, unveiling a new direction for the house. The campaign, shot by Juergen Teller and directed by Todd Tourso, follows the faces of Coach, Michael B. Jordan and Kiko Mizuhara around New York City landmarks.
It's here! Coach launches their Fall 2019 campaign, introducing Creative Director Stuart Vevers' new vision for the brand. The inspiration? A fresh pick of 21st century characters open to New York City's limitless possibilities: Michael B. Jordan and Kiko Mizuhara, as well as new members of the Coach family including Yara Shahidi, Jemima Kirke, Lolo Zouaï, Miles Heizer and new Coach ambassador Liu Wen.
For the creative venture, Vevers' called upon fashion photographer Juergen Teller and director Todd Tourso. 'Juergen was my instinctive choice for Fall. His portrait of our home, New York City, is new and fresh in a way that speaks to my evolved vision for the house and the inclusive, unapologetic and free-spirited attitude that defines us.' states Vevers.
The campaign, comprising images and films, follows the cast across New York City, seeking to inspire today's dreamers. Styled by Venetia Scott, with make-up by Dick Page and hair by Christiaan, the campaign spotlights the brand’s new Fall bags, including the 'Tabby' shoulder bag, the 'Troupe' tote and the 'Rivington' backpack. Will you be shopping with Coach for Fall?
