Juergen Teller Photographs Ferragamo's Modern Relics

Maximilian Davis's Ferragamo Renaissance continues with a Juergen Teller lensed campaign, creative directed by Ferdinando Verderi. Continuing to situate the Florentine brand, founded in 1927, within the rich cultural tapestry of the Italian city following on from their A/W 23 campaign in The Uffizi gallery, this latest campaign frames a Ferragamo collection as modern relics.

In Teller's signature, direct style, the campaign is made up of full length compositions which include today's cast of renaissance masters in Florence, alongside close-ups of accessories and bags which become desirable artefacts rather than plain old product. Modern Zimmermann is a modern day Botticelli Venus, graphic designer Peter Saville a Caravaggio figure ushering in Ferragamo's Baroque, having redesigned the house's logo. They're joined by other house muses and friends including models Lina Zhang, Yasmin Warsame and Tim Schuhmacher and scholar Maïa Tellit Hawad.

As the city of the Renaissance, Florence's streets are lined with a history of power and art, built by powerful ruling families like the Medicis. As Ferragamo's own Florentine family are framed against the backdrop of the past, from the sculptures in the Galleria Romanelli to the intimidating masonry of the 13th century Palazzo Spini Feroni, Ferragamo under Maximilian Davis asserts its own power in the citta in which it was founded.

'Ferragamo and Florence speak the same language, they share the same history, so I wanted to go back to the very beginning of the story', says Davis.