JORDANLUCA Heads To The Seaside For Latest Campaign

With the weather starting to warm up, we wouldn’t blame you for having a trip to the seaside on the brain. After all, is there anything better than a balmy ocean breeze and an ice cream? Well, JORDANLUCA founders Jordan Bowen and Luca Marchetto are looking to beat the crowds by heading down to Southend a little early for their S/S 23 campaign. Paying homage to the once cherished Pleasure Piers, the campaign shot by Suffo Moncloa uses Southend's Victorian era structure at dusk as the perfect sullen backdrop to showcase the glam-punk inspired garments.

The design duo’s S/S 23 collection, dubbed 'Sabatoge', was inspired by the self-destructive nature of humans. With the moth to the flame as the perfect metaphor, the two explored how our quest for pleasure and entertainment often leads to our demise. This manifested in a collection rife with distressing, from ripped and frayed fabric to scar-like zips running across suiting. Brand signatures are in no shortage, with the collection featuring kilts, bomber jackets, suiting and extended flare trousers paired with punk accessories like a metal thorn scarf.

Always inspired by notions of invention and reinvention, the existential dread the duo explored made Southend's pleasure pier the perfect backdrop. The longest of its kind, its just one of many structures popular from the Victorian era to the mid-20th century. The once opulent structures transformed simple promenades into entertainment complexes that brought the crowds in droves. While still a hotbed for sweaty summer tourism, the once magnificent structure has surely seen better days.