Jonathan Anderson’s Loewe Immortalised in Hardback

What was your favourite Loewe moment from Jonathan Anderson? Was it his puckered lip gowns from A/W 22, or perhaps it was Dame Maggie Smith clutching her Puzzle bag in the Spring 2024 campaign by Juergen Teller? With the news now official that, after a decade transforming the once-slumbering Spanish leather house into a global fashion powerhouse, Anderson will be stepping down, it's time to look back at his biggest moments. And if you have trouble picking favourites, revisit them all in the new hardback Crafted World: Jonathan Anderson’s Loewe.

From Anderson’s S/S 15 debut to his final menswear show, Crafted World spans 636 pages, tracing the transformation of the brand through campaigns, collections, architecture, and store interiors. Anderson’s vision as creative director has been likened to that of a cultural curator, with his work richly influenced by everything that inspires him—from art and music to pop culture. His ability to blend these worlds into cohesive, breathtaking narratives redefined Loewe, making it a symbol of innovation and cultural relevance.

The book features a foreword by celebrated author Zadie Smith, whose reflections on Anderson’s impact on both fashion and culture will undoubtedly resonate with readers, along with intimate, long-form conversations between Anderson and his longtime collaborator, stylist Benjamin Bruno, offering personal insights into their creative partnership.

During his tenure, Jonathan Anderson redefined Loewe as a house built on creativity, collaboration, and craft. In 2016, he launched the Loewe Craft Prize to honour artists and artisans whose work pushes the boundaries of material, technique, and design. At a time when fashion runs faster than ever, Anderson pushed back against the pressures of the never-ending trend cycle, prioritising timeless craftsmanship and considered design.

Creativity, collaboration, and craft have become the pillars of Loewe thanks to Jonathan Anderson’s visionary leadership. By championing these values, Anderson has not only reshaped the brand but has also laid the groundwork for what separates a good creative director from a great one. Fostering a deeper cultural dialogue that challenges perception and expectation.

The limited edition Crafted World: Jonathan Anderson’s Loewe, is enclosed in a custom-made box, embellished with an interlocking Loewe anagram in copper at its corners. Pre-order at loewe.com ahead of the launch on 27 March.