Jens Laugesen’s Ground Zero Trilogy Is a Fusion of AI, Fashion and Film

Two decades after shaking up London Fashion Week with his deconstructed, conceptual designs, fashion designer and digital artist Jens Laugesen is back—this time, at the cutting edge of AI-driven creativity. Ground Zero Trilogy, his latest immersive film and digital exhibition, debuts at art’otel London Hoxton in collaboration with EDREA Magazine, offering a glimpse into the evolution of hybrid fashion, glitch aesthetics, and AI-assisted design.

Laugesen, a pioneer in deconstruction and glitch-inspired aesthetics, first introduced his Hybrid Reconstruction philosophy in the early 2000s, winning the ANDAM/LVMH Prize and earning a place in renowned collections such as the FIT Museum in New York and the Musée des Arts Décoratifs in Paris. His approach has always challenged traditional fashion narratives, and now, with Ground Zero Trilogy, he takes it into the realm of AI and algorithmic art.

Fashion film has long been an experimental playground for Laugesen. His early collaboration with Nick Knight for SHOWstudio resulted in Faith in Chaos (2004), a film that introduced glitch aesthetics as a conceptual tool in fashion storytelling. Fast forward to 2024, and Laugesen is pushing the boundaries again, incorporating AI-driven film production and digital abstraction into his latest work.

Produced for EDREA Magazine Issue #3, Ground Zero Trilogy is a multi-layered film created in collaboration with cinematographer Jean-François Carly and digital artist Maxim Young. The project reflects on post-9/11 deconstructionist themes while exploring how AI and machine learning are reshaping creative expression. A specially composed AI-generated soundtrack further amplifies the fusion of human intuition and digital intervention, reinforcing Laugesen’s fascination with technology as both a collaborator and disruptor.

As AI-generated visuals, deep learning algorithms, and machine-assisted design infiltrate fashion at an accelerating pace, Laugesen’s work feels both timely and prophetic. His ability to merge physical craftsmanship with digital innovation offers a vision of the future—one where the lines between designer, machine, and medium blur into something entirely new.

With support from The Danish Arts Foundation, Ground Zero Trilogy is more than just an exhibition; it’s a manifesto for the next era of fashion film. In a time when AI is redefining artistic boundaries, Laugesen remains at the forefront, proving that the future of fashion is not just wearable—it’s digital, immersive, and constantly evolving.