Jamaican Music Phenomenon Alkaline Features In Givenchy's S/S 23 Campaign
In signature Givenchy style, the house's S/S 23 menswear campaign sits halfway between savoir-faire tailoring and Matthew M. Williams' off-duty street style, continuing the deep connection between the brand and inspiring creatives who wear its clothes.
In signature Givenchy style, the house's S/S 23 menswear campaign sits halfway between savoir-faire tailoring and Matthew M. Williams' off-duty street style, continuing the deep connection between the brand and inspiring creatives who wear its clothes.
Strengthening Givenchy's connection with artists, Jamaican music phenomenon Alkaline features in the house's latest campaign, photographed by their very own creative director Matthew M. Williams. Simplistic in aesthetic and visual execution, its focus remains on Alkaline and Williams' signature savoir-faire tailoring that's kept Givenchy in the limelight since he joined the house in 2020.
'There's a deep connection between Givenchy and the actors, musicians and athletes who wear its clothes' Williams said in a statement. 'I immediately felt that kind of connection with Alkaline: when something's right, you can just feel it. He inspires me both as an artist and as a human being, so for this campaign I wanted to keep the focus on who he is and the very natural, authentic way he wears clothing - which is exactly my intention as a designer.'
Alkaline's own approach to fashion is notoriously minimal, inspiring Givenchy's own stripped-back elegance as Williams approached his first menswear-only collection for the brand as Williams-directed portraits see the artist in a camouflage ensemble, a sharply tailored overcoat and a refined blazer amongst other essential wardrobe additions.
