Jacquemus’ ‘Le Mariage’ Collection Has Us Hearing Wedding Bells

by SHOWstudio on 19 April 2024

Inspired by rowdy summer weddings, Simone Porte Jacquemus’ latest campaign captures the energy of youthful nuptials.

Inspired by rowdy summer weddings, Simone Porte Jacquemus’ latest campaign captures the energy of youthful nuptials.

With summer just around that familiar feeling of finding the perfect thing to wear to a summer wedding. But forget about the traditional, serene weddings — this year, it's all about embracing the rowdy and rebellious spirit. That’s where everyone’s favourite Parisian designer, Simone Porte Jacquemus, comes in. Inspired by summer weddings gone wild, the Jacquemus ‘Le Mariage’ collection and campaign isn’t what you’d expect from a traditional walk down the aisle.

Jacquemus ‘Le Mariage’ collection photographed by Oliver Hadlee Pearch

Styled by Katie Burnett and photographed by Oliver Hadlee Pearch, the campaign takes cues from the raucous festivities of summer weddings, where the dance floor becomes a battleground and champagne flows like a river. From the chaotic dance-offs to impromptu pool dives, this campaign captures the essence of those unforgettable moments that make summer weddings truly legendary.

Jacquemus ‘Le Mariage’ collection photographed by Oliver Hadlee Pearch

Drawing inspiration from iconic wedding moments—like the infamous bouquet toss or the late-night karaoke sessions—the campaign's imagery showcases models revelling in the festivities, dressed to impress and ready to let loose. Each photo tells a story of love, laughter, and unbridled joy, capturing the essence of summer romance and celebration.

Jacquemus ‘Le Mariage’ collection photographed by Oliver Hadlee Pearch

So whether you're attending a friend's nuptials or planning your own wild celebration, 'Le Mariage' has everything you need to dress the part and dance the night away.

Discover the ‘Le Mariage’ collection now jacquemus.com.

Jacquemus ‘Le Mariage’ collection photographed by Oliver Hadlee Pearch

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