It's All In The Typeface: Valentino Strengthen Their Literary Bond

Debating the importance of type and text in a society that continuously revolves around the power of an image is an interesting one. However, what about when images are created solely through text? Thanks to Valentino's latest campaign, Valentino The Narratives II, that's exactly what's happened.

Strengthening their commitment to fostering arts and culture by delving into the literary world, their latest campaign takes root in fashion communication by exploring the concept of creating images through relying on text, typeface, colour and the most crucial factor of all; composition.

By using different layouts of text, creative director Pierpaolo Piccioli plays into the idea of creating a polyphonic conversation, one expressed through 17 different writer's voices; Alok Vaid-Menon, Amia Srinivasan, André Aciman, Andrew Sean Greer, Brit Bennett, David Sedaris, Douglas Coupland, Elizabeth Acevedo, Emily Ratajkowski, Fatima Farheen Mirza, Hanif Kureishi, Leila Slimani, Melissa Broder, Michael Cunningham, Mieko Kawakami, Murathan Mungan and Serang Chung.

The Italian house's dedication to strengthening their literary bond also aligns with their want to 'give back' to the community, as illustrated through the renewal of their collaboration with Belletrist book club, founded in 2017 by Emma Roberts and Karah Preiss. Not all words have to accompany images; some do just fine on their own, ringing louder than ever.