It’s A Charles Jeffrey Christmas At Selfridges

If there’s one London destination getting us excited for the holidays ahead, it’s Selfridges. Setting the standard for getting into the Christmas spirit, every year the famed retailer invites global creatives to create one-of-a-kind holiday window displays. This year’s theme, ‘More The Merrier!’, saw some of our favourite maximalist eccentrics collaborate to transform the storefront into a dazzling celebration of colour, texture, and imagination. Our favourite comes straight from the mind of designer Charles Jeffrey.

Bringing the world of Charles Jeffrey LOVERBOY to Duke Street, the Scotsman crafted three windows inspired by the Loch Ness monster. The horror icon is reimagined as cartoonish and fantastical, glimmering in a dazzling array of tinsel that captures the essence of holiday cheer. Vibrant colours and playful textures dance across the displays, inviting onlookers to step into a whimsical interpretation of the legendary creature. Each window becomes a festive tableau, blending Scottish folklore with the magic of the season, proving that even the most enigmatic of monsters can embody the spirit of fun and celebration.

Joining Jeffrey are artist Andrew Logan, known for his bold and colourful sculptures that challenge the conventional, and multi-disciplinary creative Flaminia Veronesi, whose imaginative flair adds an extra layer of enchantment to the installations. Together, they create a sensory experience that encourages viewers to embrace their inner child and revel in the joy of the holidays. Each window not only tells a story but also invites passers-by to engage with the art, fostering a sense of community and excitement that resonates throughout the bustling streets of London.

‘We couldn’t be more excited to unveil Christmas at Selfridges and celebrate the year of More The Merrier!’ explains chief creative Laura Weir. ‘We’ve collaborated with an incredible host of artists and creatives, bringing together different tastes and trends in an ode to imagination and a celebration of maximalism.’

We may have just turned the page to November, but it’s clear that Christmas is on the mind, and Selfridges is leading the way in crafting an enchanting holiday experience. With its innovative window displays, the department store not only showcases creativity but also ignites a sense of wonder that draws both locals and tourists alike.