Institute of Digital Fashion Returns To The Fashion Awards Red Carpet

by SHOWstudio on 6 December 2022

Merging the worlds of IRL x URL, IoDF used AR technology to dress the fashion industry's biggest names.

Merging the worlds of IRL x URL, IoDF used AR technology to dress the fashion industry's biggest names.

Last year, the Institute of Digital Fashion proved digital couture was the way of the future by dressing some of the industry's biggest icons including model Kristen McMenamy and Monroe Bergdorf on The Fashion Awards red carpet. Using AR to create virtual try-ons, the creative hub showcased otherworldly designs that would otherwise be impossible to achieve with physical materials. Well, IoDF returned to The Fashion Awards last night to showcase a look from their 001 Collection (which is bound to become this year's must-have item in the metaverse) on everyone from reality real estate legend Christine Quinn, to Rupaul’s Drag Race UK star Black Peppa and more.

Christine Quinn

Utilising Snap Lens and IRL Snap AR to create the virtual wearables, IoDF co-founders Leanne Elliott Young and Cattytay's goal was to get a wide audience of people interested in Web3's potential. 'This year's activation allows users to step into a future-proof Web3 moment with seamlessness', the duo explains. 'It’s about making digital fashion and the wider metaverse a space where anyone can engage and understand the capabilities of tech and the many ways digital will shape our futures.'


At the core of the IoDF’s mission is inclusivity which was displayed through the various body types that donned the 001 look on the red carpet. Replacing threads and fabrics with pixels and polygons, the virtual wearable instantly shapes to fit its user rather than the lengthy process of fitting a garment that often takes weeks before events like last night's award show. Speaking of inclusivity, you didn't have to attend the 2022 Fashion Awards to get your digital hands on IoDF's 001 collection. Anyone from around the world is able to try on the digital couture garment via Snap Lens and the Decentraland Wearable Marketplace. 'Available to everyone but launched on a red carpet, it is a moment where we can celebrate the intersection between IRL x URL in its full glory', Young states.

Black Peppa



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