Hugo Speeds Into The Fast Lane With Red Bull
To celebrate Forumla 1 weekend, Hugo have collaborated with the VISA Cash App RB Formula 1 Team on a limited-edition capsule collection.
To celebrate Forumla 1 weekend, Hugo have collaborated with the VISA Cash App RB Formula 1 Team on a limited-edition capsule collection.
Formula 1 weekend might be over but that doesn’t mean you’re out of luck when it comes to commemorating the high-octane event. This year Hugo has collaborated with the Visa Cash App RB Formula 1 Team on a limited-edition capsule collection fusing their signature tailoring with the team’s instantly recognisable logo.
The highlight of this partnership? The unveiling of the inaugural Hugo x RB capsule collection, timed perfectly to coincide with the excitement of the Miami Grand Prix. Fronted by none other than the RB Formula 1 drivers Daniel Ricciardo and Yuki Tsunoda, this capsule collection embodies the essence of both brands – boldness, disruption, and rebellion.
Designed to cater to the modern F1 fan, the Hugo x RB capsule collection seamlessly blends contemporary tailoring, modern performance wear, and iconic fanwear. Featuring a fusion of sharp and laid-back, sporty separates, the collection pays homage to both the iconic Red Bull logo and Hugo's signature red hue, creating a dynamic and stylish range that speaks to the youth audience of F1.
As the F1 season comes to an end and the excitement of the Miami Grand Prix simmers down, the collaboration between Hugo and the VCARB Formula 1 Team promises to redefine the intersection of fashion, motorsports, and youth culture. With the Hugo x RB capsule collection leading the charge, it's clear that the future of F1 fashion has never looked more stylish or more exhilarating.
Discover the Hugo x RB capsule collection here.