HUGO and Bella Poarch’s Electric Capsule Collection Is Here
Following her takeover at Flannels during London Fashion Week, the HUGO x Bella Poarch capsule collection is finally hitting stores now.
Following her takeover at Flannels during London Fashion Week, the HUGO x Bella Poarch capsule collection is finally hitting stores now.
If there's a platform where fashion and music thrive, it's TikTok. Just ask Bella Poarch, the burgeoning pop star who got her start on the video-based platform. Bridging the world even more is HUGO who has partnered with Poarch in an electric collaboration. Having recently undergone a radical transformation, Hugo Boss' youth-driven diffusion is capturing the energy of Gen Z with this musical mashup. Having already starred in the brand's recent campaigns, the duo are taking things a step further with a brand-new capsule collection.
Poarch is the TikTok sensation whose cosmic reach knows no limits. This social media maverick is known for her engaging presence on TikTok, where she conjures up comedy through her lip-sync videos which are liked by more than 90 million followers. But she's much more than that. As a musical artist and digital visionary, she experiments with her appearance, transforming herself into a diverse range of futuristic characters and flirting with styles ranging from cyberpunk to glam. And guess what? You don't need a spaceship to join her cosmic party.
The HUGO x Bella Poarch Collection was launched at FLANNELS X with a mind-blowing party that merged Poarch’s worlds of music, social media, and gaming. Three key layers and themes — Cyber-Punk, Code Red, and Intergalactic — were presented through unexpected interactive experiences, such as an AI-generated selfie pod and an immersive starlight sensory room, providing an engaging and unique guest experience.
The HUGO x Bella Poarch global rollout will see the collection available in stores worldwide and online at hugo.com starting September 20.
