In support of Stop Asian Hate, Shanghai-based concept store ENG are selling a curation of pieces from international and Chinese-based brands, with 100% of the profits going to stop East and South East Asian Hate community fund launched by GoFundMe UK. During 2021, anti-Asian-violence rallies sprang up around the world in response to the racism against overseas Asian diaspora communities as a result of the COVID-19 pandemic. Figures show a 179% increase in hate crime in London since the beginning of the COVID-19 pandemic, with similar increases occurring throughout the country and the world. The Stop Asian Hate GoFundMe UK was created to condemn hate and create lasting social change, with donations supporting organisations that empower and uplift the community. Thus far, the fund has raised over £87,000 to date of their £100,000 goal.
Now used widely as a slogan of solidarity, Stop Asian Hate has a new ally: fashion. As one of Shanghai’s leading Gen-Z focused luxury fashion retailers, ENG are selling exclusive T-shirt designs from brands including Mugler, Rokh, Didu, Windowsen, MISBHV and Rombaut through their website.
Fashion influencer Susie Lau has also chaired a podcast series discussing matters of prejudice and bias, with ENG's participating designers shining a light on the experience of Asian creatives both at home and overseas. The series will include three conversations with Didu and Windowsen’s Sensen-Li, Rokh’s Rok Hwang and Kwaidan Editions’ Hung La, and Rombaut’s Mat Rombaut. Guests talk about the stereotypes within the education system, the shared triumphs and struggles of Asian entrepreneurs, micro-aggressions and navigating the intersectionality of Western and Eastern cultural influences, and barriers created through different cultural creative approaches and methods.
An accompanying playful visual campaign, shot and creatively directed by Leslie Zhang’s Studio Fuwafuwa by Jiabin Shen and Equal Wang respectively, features Dazed China style director Mia Kong, Miss Ma, Wusongling, Lao Ying Jie, Wang Yuyan, Wenxin and Hayato Sasaki wear the designer T-shirts tees and other apparel from ENG.