H&M Are Releasing A Designer Time Capsule

Since launching its first designer collection with Karl Lagerfeld back in 2004, H&M has not only redefined the high street but also turned the fashion world on its head, making high-end design accessible to all.

To mark their monumental 20th anniversary of designer collaborators, H&M is revisiting its most iconic collabs through an exclusive release of pre-loved items, effectively serving as a time capsule of former designer magic. Gone are the days when you could only drool over those coveted pieces in glossy magazines; now, fashion enthusiasts have the chance to snag them at a fraction of their original price.

The initiative has transformed the landscape of modern fashion by showing us that extraordinary design doesn’t have to come with a sky-high price tag. With each unique collaboration—be it Viktor&Rolf’s theatrical flair or Versace’s bold opulence—H&M has kept us on our toes, all while celebrating the principles and values of the guest designers involved.

This time around, H&M has teamed up with Sellpy and a network of global vintage retailers to breathe new life into these treasured garments. As part of its commitment to a circular fashion economy, the pre-loved initiative is not just a savvy marketing ploy but a step towards sustainable fashion. The pieces will be launched in a series of releases across seven global stores, as well as online, because why should you have to leave your sofa to join the fashion elite?

The campaign has been styled by none other than Kate Phelan, known for her ability to conjure a modern twist on classic aesthetics. Each store activation will offer an elevated experience, bringing the collections to life in a way that’s as fresh as a spring morning—complete with the unmistakable scent of nostalgia.

So, whether you're a long-time fan or a curious newcomer, prepare to explore a time capsule of past collaborations from Marni to Moschino, Stella McCartney to Sonia Rykiel. This is not just shopping; it’s a chance to own a slice of fashion history. After all, great design is timeless—just like those glorious garments that have now returned for a second act! Grab your bags and get ready to embrace H&M’s nostalgic celebration of pre-loved delights.

The H&M guest designer pre-loved range will be available in H&M’s flagship store, Regent Street on the 25 October, followed by an online launch on the 31 October.