Heliot Emil Sneakily Releases A Puma Capsule Collection

Puma and Heliot Emil join forces in a cutting-edge collaboration, marking their debut capsule collection in the midst of this season's sports-fashion fusion frenzy. The Puma x Heliot Emil line introduces a sleek selection of a jacket, T-shirt, trousers, and discreet accessories, all designed to be worn together for the ultimate 'stealth-tech' look. As expected, the collection embraces a monochromatic palette. Staying true to its utilitarian, stealth-driven aesthetic, the campaign highlights the entire collection in one cohesive look. Drawing inspiration from Iceland's awe-inspiring landscapes, this collaboration seamlessly blends Danish label Heliot Emil's technical precision with Puma's sporting heritage.

The Puma x Heliot Emil capsule collection delves into themes of functionality and concealment, presenting meticulously crafted pieces in an understated black aesthetic. Puma's Fast-trac NITRO 3 sneakers take centre stage, reimagined with a sleek knitted upper and a custom sole tread featuring a bespoke pattern inspired by the collection's rugged terrain influences. As for accessories, Heliot Emil’s signature subversive design comes to life in a cap, gloves, and backpack, adding an extra layer of innovation to this stealth-driven collection.

The showstopping piece is the Sympatex Jacket. Made for movement, the piece includes structural wire to hold its shape, and is constructed from a three-layer water repellent material with bonded seams, perfect for any weather. With Heliot Emil’s eye for functionality, hybrid zip-off Pants can be worn in multiple ways, with zipped pockets and deceptive logos. The collection ends with an articulated t-shirt, blending Puma’s athletic core, with Heliot Emil’s sleek look.

Exploring the space in which sport and fashion coexist, this collection is a brilliant collaboration for the two brands. The capsule collection will be available on 26 October, on Puma.com, flagship and select retailer stores.