The cult Tokyo-based brand AMBUSH have released their latest campaign shot by the hotly in demand photographer Harley Weir. Designer Yoon Ahn, who first launched the jewellery and ready-to-wear fashion brand with her husband VERBAL in 2008, has envisioned a three-part story which sets the scene of an imagined AMBUSH outdoor party.
Having previously collaborated with brands including Louis Vuitton and UNDERCOVER, the LVMH Prize finalist brand AMBUSH are ones to keep firmly on your radar. Recently acquired by Farfetch’s New Guards Group, they have a dedicated following who will be eagle eyed as AMBUSH develop their ready-to-wear with production having moved to Italy last year. Now seen through a new campaign styled by Carlos Nazario, Ahn invites viewers on a summer getaway.
The collection celebrate the pillars of the brand; a tailored city wardrobe, dressing up and technical fabrics. Similarly, the campaign is divided across the day into three sections. The sun rises in Tokyo, where suiting is spliced and cut just below the breast. It later illuminates the deliciously glossy surface of a lake at midday, as models wade the shorelines wearing cocooning puffer jackets and vests. As darkness falls, fuscia suiting, shearling-trimmed biker jackets in emerald green, and evening dresses finished AMBUSH's staple silver jewellery featured as fastenings, cement the label's fierce attitude. Throughout, a sci-fi colour palette of acidic sky blues, burnt oranges and volcanic blacks encourage us to see the world anew after a year in lockdown.