Guess Gets Wet In S/S 24 Campaign By Eli Russell Linnetz
Shot by multi-hyphenate Eli Russell Linnetz, Guess USA’s latest campaign bridges the Wild Wild West and the 1984 classic, Splash.
Shot by multi-hyphenate Eli Russell Linnetz, Guess USA’s latest campaign bridges the Wild Wild West and the 1984 classic, Splash.
When it comes to reimagining western wear for today’s wardrobes, no one is doing it quite like Guess USA. Helmed by creative director Nicolai Marciano, the brand has been reimagining its archive into covetable, contemporary wardrobe staples rooted in sensual Americana. While their campaigns have reflected the rugged spirit of the wild Wild West in the past, their latest lensed by multi-hyphenate Eli Russell Linnetz takes a more provocative turn for S/S 24.
Inspired by the 1984 classic Splash, Guess USA’s S/S 24 campaign, sees models take a dip. Channelling the playful and iconic underwater scenes from the film, the campaign captures models donning drenched denim, creating a visual spectacle that seamlessly blends timeless elegance with a sense of carefree adventure. The wet denim aesthetic adds a contemporary twist to Guess's signature style, embodying the spirit of youthful exuberance and the brand's commitment to pushing boundaries.
With the juxtaposition of water, denim, and sun-soaked scenes, the campaign not only pays homage to the cinematic legacy of the '80s but also cements Guess USA's position at the forefront of innovative and trend-setting fashion experiences. Get ready to dive into a refreshing and stylish journey with Guess USA's S/S 24 collection.
In the press release, Linnetz elucidates his creative vision for the Guess USA campaign, expressing a desire to delve into the realm of the 'unattainable and just out of reach.' Departing from his typical warm lighting aesthetic, Linnetz embraces a palette of moodier blues and greys, effectively setting the stage for an enigmatic and captivating narrative. ‘I wanted to connect that idea of an unobtainable obsession with the Guess USA items which also create those same emotions’.
By masterfully manipulating light and shadow, Linnetz captures the essence of Guess USA in their latest campaign, elevating it beyond conventional fashion photography and into the realm of evocative storytelling. With this campaign, Guess USA continues to redefine the boundaries of fashion imagery, inviting the audience to embrace the allure of the unknown.
