Gucci Presents Digital Campaign 'Winter In The Park'

by SHOWstudio on 22 January 2021

A cold, crisp winters day is the new inspiration for the house's 'Winter in the Park' campaign that highlights the 'Beloved Lines' collection.

A cold, crisp winters day is the new inspiration for the house's 'Winter in the Park' campaign that highlights the 'Beloved Lines' collection.

There are a few days in winter that make you think spring is on the horizon. The birds are chirping, the sun is out, and there's not a grey cloud in sight. It's funny that these days aren't close to spring in date at all; they usually arrive around early January and when they do appear, they make the short and swift days seem that little bit more bearable. It's these kinds of days that have served as Gucci's creative director Alessandro Michele's latest inspiration for the latest digital Gucci campaign, Winter in the Park showcasing the Beloved Lines collection.

For one reason or another, there seems to be something peculiarly familiar about Michele's new vision that is eerily reminiscent of winter lockdown in London. The campaign's imagery is populated by tree-lined paths, black metal railings, wooden benches and lamps to light the way as dusk settles. Imagine Hampstead Heath as bare as anything apart from a few immaculate Gucci-cladded models gathering for a socially distanced coffee to catch up on the week's events.

Another familiar touch to the campaign happens to be the models themselves. Brit Award winner Celeste, entertainment polymath and fashion guru Alexa Chung and The Crown star actor Vanessa Kirby are all seen sporting the retro Gucci looks: Michele style. The trio dons various eliciting pieces from the House's Epilogue collection; paisley print skirts and sequinned purple caps appear as an ode to the decade's rich history of style staples offered by Gucci.

The Winter in the Park campaign highlights the Beloved Lines collection, which presents four of the house's most cherished creations. First off is the GG Marmont soft leather matelassé bag, detailed with the same distinctive double G implicative of the Gucci belts included in Michele's first show for the house. Then there's the Jackie 1961 - an updated version of the hobo model, first presented by Gucci in the 60s. Following is the Gucci Horsebit 1955 and the Dionysus Bag, a style first introduced during the Gucci A/W 15 womenswear show.

We don't know about you but we can't seem to think of a better way other than a slow walk in the park to spend these downtrodden lockdown winter days. All we have to say is you know where to find us when the skies are next clear and the sun is shining. (Socially distancing in a park of course.)

Creative Director:
Alessandro Michele
Art Director:
Christopher Simmonds
Angelo Pennetta


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