Gucci's New Art Book is a Love Letter to London

by SHOWstudio on 15 November 2024

For the fourth iteration of the art book series Gucci Prospettive, the Italian luxury brand travels to London.

For the fourth iteration of the art book series Gucci Prospettive, the Italian luxury brand travels to London.

Last night at Gucci’s New Bond Street store in London, Gucci Prospettive 4: Ancora Londra was unveiled to the public. The art book series by creative director Sabato De Sarno explores realms that are near and dear to the Italian luxury brand's 103-year-old history. As the fourth volume in the series, De Sarno enlisted the help of A Vibe Called Tech, a London-based creative studio who has worked with the likes of the Sarabande Foundation and Adidas on world-building beyond traditional means. Focusing on intersectionality through creative practices, founders Charlene Prempeh and Lewis Dalton Gilbert were tasked with curating Gucci’s newest book.

Gucci Prospettive 4: Ancora Londra

Gucci Prospettive 4: Ancora Londra coincides with the launch of Gucci’s Cruise 2025 collection, presented last May at the Tate Modern. Championing the arts in tandem with the brand's London ties - founder Guccio Gucci was inspired to launch a luxury leather goods company whilst working as a luggage porter at London's The Savoy hotel - De Sarno has been exploring the city's eclectic charms.

Gucci Prospettive 4 has four chapters, each celebrating the diversity and creativity of the metropolitan city. With DREAM BUILDINGS, PEOPLE WATCHING, WATCHING PEOPLE, AND BUILDING DREAMS, narratives are broken down and rebuilt, showing the relationship between London and its inhabitants. From Mayfair to the Barbican, A Vibe Called Tech’s manifesto explores why London continues to be a haven of inspiration for creatives.

Gucci's Ancora Londra panel

Yesterday, Vibe Called Tech founders Prempeh and Gilbert were joined by writer Lou Stoppard, and artists Sunil Gupta and Remi Ajani on a panel to discuss the book's curation and contents. Expanding the Ancora Londra world, the Bond Street store is also playing host to an art collection including pieces featured in the art book which includes world-renowned artists including Bob and Roberta Smith, Mustafa the Poet, and Cerith Wyn Evans.

For those in London, the book can be purchased at the Gucci New Bond Street store, Reference Point, Shreeji Newsagents, and the Tate Modern.

Featured in Gucci Prospettive 4: Ancora Londra, Hackney Children playing in the streets, London, 1980s Photo © The Rio Tape / Slide Newsreel Group
Featured in Gucci Prospettive 4: Ancora Londra, Julia and Bruce outside Planets, London, 1980 Photo Derek Ridgers
Featured in Gucci Prospettive 4: Ancora Londra, Ebony Horse Club, South London, 2020 Photo © Vivek Vadoliya

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