Gucci Unveils New Universal Fragrance

Coinciding with the Cruise 2020 show in Rome, Gucci has revealed its latest fragrance under the creative direction of Alessandro Michele - Gucci Mémoire d'une Odeur.

In keeping with the inclusive, genderless and ageless, spirit of the Italian house's recent cosmetic range, the campaign features an exciting mix of talents and models.

Harry Styles plays the lead in the campaign and is joined by a crew of twenty Gucci favourites, coming from the worlds of fashion, art, film and music. Designer Harris Reed, actor and musician Stanislas Klossowski de Rola, artist Ariana Papademetropoulos are but a few faces to feature in the Glen Luchford shot campaign.

The cast, who all attended the Cruise show on 28 May at the Capitoline Museums in Rome, will be joining Hari Nef, Lana del Rey, Jared Leto and Petra Collins as faces of Gucci fragrances.

The latest universal fragrance will be available starting from August 2019, with the campaign launching the same month. Details can be found at the GucciBeauty Instagram page.