Gucci's Signature Horsebit Chain Bag Gets An Archival Reprisal For A/W 23

by SHOWstudio on 31 August 2023

Lensed by David Sims, the Gucci A/W 23 campaign stars models Aboubakar Konteand, Brando Erba and Vittoria Ceretti who are seen showing off the house's newest retouched version of the Gucci Horsebit Chain bag.

Lensed by David Sims, the Gucci A/W 23 campaign stars models Aboubakar Konteand, Brando Erba and Vittoria Ceretti who are seen showing off the house's newest retouched version of the Gucci Horsebit Chain bag.

Reminiscent of the women's A/W 23 show earlier this year, models Aboubakar Konteand, Brando Erba and Vittoria Ceretti are captured in front of a distinctive forest green background for the Italian maison's latest campaign.

Aboubakar Konteand for Gucci A/W 23

Lensed by David Sims, the campaign pays homage to several Gucci pieces drawn from recent 'the eras of the house'; however, the latest edition to be given the contemporary Gucci makeover alongside them is the Gucci Horsebit Chain bag. The archival reprisal version is simply a 'maxi version' of the iconic accessory, re-contextualising the legacy hardware first conceived by Aldo Gucci in 1953 as a loafer embellishment.

Padded leather, shearling, crystal, and contrast-leather variations are all now available in this much-loved style, which is modelled by hand, on the shoulder or as a clutch in the campaign by Ceretti, staying true to the idea that versatility and timelessness are what Gucci does best.

Vittoria Ceretti for Gucci A/W 23

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