Zines are having a moment in fashion and it's fair to say that they have been for a while. The cult pamphlets became readily sought-after in the mid 70s, thanks to Mark Perry's Sniffin' Glue, and made the transition from the underground press to the mainstream media at some point in the 90s. (Notable mention: Bay Garnett's Cheap Date - if you know, you know.) Without a doubt, their heyday was in the 70s, a pre-internet era where fanzines ruled supreme in terms of establishing a fan base for other hardcore music fans. After a fair few peaks and troughs during the noughties, fanzines, in recent years, have started to make a comeback and trust us when we say that comeback is loud. Everyone from fashion's beloved Matty Bovan and Ib Kamara to pop icon Rhianna has decided to lend their talents to zine making as of late and we are definitely here for it. With all that in mind, it's probably worth mentioning that Alessandro Michele of Gucci has recently released his own titled Gucci Love, Love & Love, in collaboration with Brad Elterman, to celebrate the upcoming arrival of Saint Valentine's Day and the images certainly do not disappoint.
Gucci Love, love & Love is a celebration of love in all its forms, perfectly capturing the whimsical, candy-coloured 1970s spirit of Michele's Gucci. Elterman's photographs for the zine star all sorts of eclectic characters, each showcasing and celebrating the diversity of love in their own way, dressed in Michele's dazzling Gucci creations. The heavy 70s inspiration and 'Rock 'n' Roll' aesthetic can be sensed throughout the zine, evident through Elterman's depiction of a care-free lifestyle, highlighting one crucial emotion to the campaign; love.
Putting love and beauty at the forefront of the zine, the small paper-bound booklet also captures Michele's new product line that celebrates the very nature of what Saint Valentine’s Day is about. (Note that the new Gucci heart symbol is the distinctive feature.) The signature Gucci Heart present in Elterman's photography, is applied to a Romantic line of jewellery, as well as to leather and silk pieces. Other products making an appearance are the Gucci Guilty love edition duo of fragrances, a selection of lipsticks and face and eye make-up products. If you look closely enough, one can also spot handbags from the Gucci Beloved collection: Dionysus, GG Marmont, Jackie 1961 and Gucci Horsebit 1955.
The zine is available online at lovelovelove.gucci.com.
A limited edition print version will be available at Gucci Garden bookstore in Florence and at Gucci Wooster in NYC from 11t February, in time for Valentine's Day.