The latest instalment of Gucci’s ArtWalls–ad images that take over the entire side of a building–celebrate the brand’s famous Jackie bag, a 'hobo' model first created in 1961 that became emblematic of the sixties and seventies jet set lifestyle. Famously, Jackie Kennedy used to wear the bag so often that it became known simply as ‘the Jackie’.
A key member of the Gucci bag family for many decades, the Jackie has been redesigned several times over the years. Its newest incarnation, the Jackie 1961, was a star of Gucci women’s and men’s A/W 20 fashion shows.
Paired with an eclectic mix of tailoring, grunge and shrunken proportions clothes, various models of the bag were taken in the streets of London’s Belgravia and shot by photographer Angelo Pennetta, resulting in a reportage-style set of photos that combine the refined, hip atmosphere of the district with the luxurious yet free-spirited nature of the bag itself.
Following the release of the photos, the images appear now painted on the Gucci ArtWalls at: Lafayette Street, in Manhattan’s SoHo neighbourhood; Milan’s Largo la Foppa, in the district of Corso Garibaldi; just off East London’s Brick Lane; Shanghai’s Fengsheng Li, in Jing’an District; and Hong Kong’s D’Aguilar Street, in Lan Kwai Fong.