Gucci and Xavier Dolan Are Ready For A Sizzling Summer

In the midst of a blisteringly cold winter, Gucci's creative director, Sabato De Sarno, has us yearning for the warmth and energy of summer in his latest campaign. Partnering with acclaimed director Xavier Dolan, known for his evocative storytelling, Gucci's S/S 25 film, Where Light Finds Us, immerses us in a sultry haze of sun-drenched allure.

Featuring the captivating Yara Shahidi and the charismatic George MacKay, the campaign transports us to a world of summer heat, where mood and fashion intertwine effortlessly. The visual narrative explores themes of passion, freedom, and timeless style, inviting us to lose ourselves in a season that feels both intoxicating and infinite.

‘Joy. Alleviation. What else can I hope for?' explains Dolan. Here are 60 seconds to breathe in, breathe out, see a scarf billow in the breeze, take in some dust flowing through the air, some warmth. So alleviation, I’d say. It’s not much. But if it stays with you for a minute or so, and brings you the slightest amount of comfort, then it was all worth it!’

At the centre of this cinematic masterpiece are Shahidi and MacKay, whose on-screen chemistry is as subtle as it is electric. Their connection isn’t forged through grand gestures but rather through the quiet magic of small moments—those fleeting, almost imperceptible shifts in expression and movement that reveal something deeper, something only light can show. It’s not just a scene; it’s a conversation between two hearts, set in the kind of dreamy spaces where reality seems to pause, held suspended by the grace of sunlight.

The S/S 25 collection blends so seamlessly into this otherworldly narrative that it almost feels like it’s part of the story, not just an accessory to it. The collection is a delicate tug-of-war between simplicity and complexity, lightness and structure, like the meeting of two souls in that suspended moment. Silhouettes hug the body in some places, flow freely in others, while luminous hues pulse alongside unexpected splashes of colour. It’s fashion that doesn’t just dress you—it speaks to you, celebrates your freedom, and elevates the beauty of the ordinary into something extraordinary.

‘Gucci S/S 25 is a celebration of humanity in its most vivid and tender forms,’ creative director Sabato De Sarno explains. ‘Working with Xavier Dolan allowed us to capture a precise, magical, and unpredictable moment – where love and connection unfold in their purest essence. His vision reveals the unspoken beauty of shared emotions, where light becomes a metaphor for authenticity and vulnerability. This campaign is not just about fashion – it’s an ode to the fleeting, extraordinary moments that define what it means to be human.’