Last year, Diesel launched their first NFT (non-fungible token), immortalising the 'Prototype' sneaker by creative director Glenn Martens as a digital asset with the marketplace Neuno and digital fashion house The Fabricant. Now, hot on the heels of the A/W 22 runway show in Milan, which was brilliantly bonkers and featured giant-sized blow-up dolls decked in Diesel denim, the brand are launching a dedicated NFT collection which will exist in the realms of both the virtual and the real.
The D:VERSE NFT collection is set to include showpieces from the runway show; denim belt skirts, laminated jeans, trompe l'oeil tops and upcycled, artisanal jackets are top of our wishlist. Digital assets will be accompanied by a limited-run of physical clothing, sneakers and accessories. Sign up to the D:VERSE Whitelist by this evening (March 10), to gain access to the pre-sale window for the first NFT drop. The general public sale launches March 12 for 55 hours only, when Rarible will host an auction for one of the NFTs, for which there is only one available. Purchasing a Diesel NFT will also give buyers exclusive access to a private Discord channel, where they will be the first to know about the brand's metaverse projects, from gaming to digital wearables.