Giorgio Armani Is Taking Over Hurlingham For A Tennis Bonanza

Is tennis the most fashionable sport? As players elegantly glide from left to right chasing that bright neon ball in their minimal uniforms and sleek trainers (typically in crisp white) it's hard to argue otherwise. In fact, entire brands are dedicated to elevating said uniform to the highest degree, reimagining tennis staples into fashionable everyday essentials. No stranger to the game, Giorgio Armani is returning to London’s famed Hurlingham Club next week for the Giorgio Armani Tennis Classic where they will unveil their latest tennis-inspired capsule collection.

Ahead of Wimbledon in July, the Giorgio Armani Tennis Classic will take over the esteemed 19th-century Georgian club house to host a slew of events, including a fashion show. Established in 1869, Hurlingham's long history of British tradition and heritage has made it a favourite spot for the nation's tennis aficionados. With its world-renowned greens, the club will see the biggest names in tennis travel there to train for Wimbledon with sport stars like Novak Djokovic, Rafael Nadal, Carlos Alcaraz, Casper Ruud and more set to attend the upcoming festivities.

Merging fashion and hospitality together, the Giorgio Armani Tennis Classic is the ultimate experience for tennis fans. Taking full advantage of Hurlingham's famed gardens and training facilities, whether a player or a spectator the Italian luxury giant has gone all-out for the event decking out the venue with the iconic Giorgio Armani logo and even producing their own signature gin. Still, for the fashion focused it's the upcoming fashion show and pop-up that's sure to pique your interest. Said to be a mix of seasonal ready-to-wear and tennis appropriate staples, we expect the Italian luxury giant to take tenniswear to new heights.

The Giorgio Armani Tennis Classic will take place at Hurlingham from 27 June to 1 July.