The British music and nightlife industries are currently in turmoil, thanks to independent venues being unable to open as a result of COVID-19 government restrictions. Cue the new music grant by Fred Perry and Nicholas Daley, launched as an accompaniment to their collaborative Autumn/Winter 20 collection. Designed specifically for unsigned British artists, the grant will give one artist or band a recording masterclass with Metropolis Studios.
'Music is the unifying force between our brands and plays a key role in each collaboration collection. That is why during a time when the music industry is under great threat we decided to pull together and offer the music grant to support the next generation of musicians here in the UK,' says Daley.
Daley has selected a panel of five industry insiders to judge the entries: Obongjayar (who stars in the Fred Perry x Nicholas Daley A/W 20 campaign) and Nabihah Iqbal, Mixmag’s Head of Digital Seb Wheeler and DJs Zakia Sewell and Don Letts.
For Daley, music is an inextricable part of his practice as a fashion designer. His Spring/Summer 19 collection was presented as a live music performance, having been inspired by a reggae night in Scotland co-founded by his parents in the late seventies. For June 2020, Daley created an Afrofuturistic fashion film in collaboration with South London jazz scene musicians Kwake Bass, Wu-Lu and Rago Foot. It makes sense that Daley has launched an initiative that gives back to the UK music community he is so inspired by.
Entries will be accepted from unsigned, UK-based artists from Monday 12th October to Sunday 25th October. For more details, go to Fred Perry