Fendi Is Inciting Wanderlust With Their S/S 23 Campaign

With March’s sudden drop in temperature, the idea of a summer holiday feels far from our reach. Well, trust Silvia Venturini Fendi to incite some wanderlust with her latest campaign. Inspired by far-flung travels, Fendi’s S/S 23 menswear collection took a bohemian approach that’s sure to have anyone dreaming of dessert holidays or seaside escapes. With no shortage of fringe, tassel and cow print, the holiday-ready wardrobe is accompanied by a selection of Fendified souvenir-inspired accessories like beaded daisy chains, and monogram-stamped bucket hats.

Shot in Rome, the campaign was created in collaboration with Italian artist Nico Vascellari. Known for his immersive installations defined as a mix between sound and performance, for Fendi the artist presented the S/S 23 collection in a dynamic fashion film. Highlighting the collection’s details, the camera zooms from embellished lapels, glittering accessories, and, of course, the instantly recognisable Zucca print. Featuring models on the go, clad in the denim-heavy collection, the brand's latest selection in eyewear and carrying the masculine iterations of the Peekaboo and Soft Trunk Baguette, it's sure to inspire your next adventure.

The collection is now available at Fendi boutiques and Fendi.com