Fashion's Favourite Hotel Taken Over by Shygirl, A$AP Nast and Cîroc
During London Fashion Week this September, Cîroc is taking over The Standard in an ultra-premium residency. The British-based, berry-branded, vodka of distinction features Shygirl, A$AP Nast, Fashion East, KNWLS and Law Roach for Résidence Cîroc, a 3-day showcase that distills its heightened taste levels across three movements, dubbed 'tempos,' night by night.
A film serves as the Résidence Cîroc event umbrella. A$AP Nast and Shygirl lead a cast of Cîroc friends and family — including Cora Corre, Bugzy Malone and Drybabe — in a film welcoming guests to the tempos. The image-maker Enantios Dromos directs the film whose bts explains how musicians ate the dinner and then the afterparty.
On day one, London designer incubator Fashion East holds court in The Standard's private Townhouse 8 space. The collective will honour their class of 2024 — friend of SHOWstudio Olly Shinder, Johanna Parv and Sosskyn — in a night that volleys from Fashion East's past (Martine Rose, Matty Bovan, Per Götteson) to their future as alumni KNWLS stand beside Fashion East to co-host the party. 'Cîroc values the importance of genuine collaborations, something we've always championed, and we're looking forward to raising a glass to our latest incredible group of designers joining the Fashion East family,' says Lulu Kennedy MBE, Fashion East's founder.
KNWLS features in day two at Résidence Cîroc. Known for their darkwave, never stop the party fashion styles, KNWLS goes full-on well, KNWLS to redesign a limited edition Cîroc bottle available to 'Résidence' guests and guests at The Standard. In return, Cîroc will support the label's 7th year at London Fashion Week, both across the label’s runway show and an after-dark celebration at The Standard's Sweeties cocktail bar.
Day three acknowledges the inimitable 'Luxury' Law Roach. Résidence Cîroc and Roach christen his first book titled How to Build a Fashion Icon in an exclusive book reading followed by Q&A. 'My first book ‘How to Build a Fashion Icon’ is all about the key ingredient of style for me: confidence,' Roach says. 'Celebrating at Résidence Cïroc is a great fit as the brand and the installation is all about that - bold style is nothing without the confidence to carry it.' Good news! All attendees of the reading will receive copies of the book signed by Law Roach himself.
Résidence Cîroc takes place from 14-17 September. Full details, and bookings, are available on The Standard website and Cîroc social platform.