London has always set itself apart from the rest of the fashion capitals thanks to its history of championing emerging talent. This long tradition of supporting the next generation of designers is precisely why fashion tour de force Lulu Kennedy founded Fashion East. Since the turn of the millennium, the talent incubator and showcasing scheme have presented the work of three talents. With continued support from Nike, Fashion East provides more than just a platform with the young designers also receiving business mentoring and financial backing as they continue to grow their brands.
With a star-studded cast of alumni including LVMH Prize winner Nensi Dojaka, Craig Green, and Jonathan Anderson, support from Fashion East helps catapult emerging brands on a global stage. This season sees Jawara Alleyne present his third (and final) collection as part of Fashion East. Bridging his Jamaican heritage, traditional techniques, and DIY aesthetics, the Central Saint Martins MA graduate has become an editorial favourite. His distinct approach to design is defined by deconstruction with a healthy dose of safety pinning.
Rounding off the Fashion East crew this season are new additions Karoline Vitto and Michael Stewart the founder of Standing Ground. Brazilian-born Vitto has already become a social media favourite thanks to her subversive body-conscious designs that subvert notions of the body by accentuating and celebrating curves. Stewart follows a similar approach with his languid jersey creations that rely on draping and sculpting to highlight the natural curves of the body. Inspired by natural rock formations and landscapes, the Irish designer
Fashion East is set to present Friday 16th September as part of London Fashion Week.