Farfetch Continue To Champion Black Creativity Through Nataal Partnership
Originally launched in February of this year, the Nataal x Farfetch partnership has worked with some of fashion's biggest names, including Valentino, to support black creativity in the industry. Next up? A collaboration with Thom Browne.
Originally launched in February of this year, the Nataal x Farfetch partnership has worked with some of fashion's biggest names, including Valentino, to support black creativity in the industry. Next up? A collaboration with Thom Browne.
Following on from a collaboration with Valentino last month, the third iteration of Farfetch and Nataal's ongoing project, which focuses on championing black talent and creativity within fashion, features Thom Browne. In the spirit of togetherness through a diverse global lens, Browne's staple tailoring acts as a statement of unity and power, as photographers Djeneba Aduayom, Arielle Bobb-Willis and Ismail Zaidy take turns to interpret the collection through their own gaze, adding their own unique standpoint with the help of their communities.
Aduayom shoots multidisciplinary artists Kolby, Byron and William in Los Angeles, whilst Bobb-Willis photographs model Symone Lu and her skateboarding friends in New York as Ismail Zaidy documents his siblings Othmane and Fatima Zahra in Marrakech. Spread around the world, each creative is also featured discussing their journey to photography, their approach to community and working with Thom Browne.
The second instalment of The Farfetch x Nataal partnership saw the pair collaborate with Italian powerhouse Valentino to celebrate the next generation of Paris-based black visual artists looking at contemporary themes of identity, the environment and spirituality. Photographer Kyle Weeks and stylist Laëtitia Gimenez Adam were called upon to help bring the project's vision to life; looks from Valentino's Act collection were set against a brutalist cityscape, and the collaboration gave way to a world full of underground artists and emerging talent in the French city. Creative director of Nataal, Marie Gomis-Trezise said of the collaboration, 'We chose these young artists because together they represent La Nouvelle Vague; the New Wave transforming the art world. Their diverse practices address their heritage as well as urgent social themes, and we hope this story with Valentino brings their work to the world.'
With October's Black History month now behind us, it's crucial to remember black talent, black history and black creativity not only exist but continue to thrive outside of October and should be recognised as such, whatever the month. Farfetch's choice to partner with Nataal, continuing to see each collaboration of their's flourish, is a testament to the platform's undying support of black creatives worldwide.
