dunhill Explores the Odd and The Iconic For New A/W 23 Campaign

dunhill returns with a new A/W 23 campaign, tucked inside a film, that aims to turn fashion’s current preoccupation with boring clothes into extravagant, droll sequences. Hallmarks of Style sees the House toy with tensions released from placing English eccentricity against timeless classics.

This film lenses precise absurdities like Henry Kitcher in an earnest gaze, seated on a plush velvet chair wearing menswear’s version of camp — a velvet double breasted blazer. Newton’s pendulum sets up the next scene by evoking the law of motion from a literal contrast of past and present classics. Panning shots across British 1960s icon Jaguar E-Type and 2020s model marvel Hugh Laughton-Scott slyly explain the appeal of an aerodynamic sports car and a sleek wool herringbone coat: classics transcend relevance.

dunhill engineers articles from its past to reinforce their importance by updating the House 1893 Harness leather accessories with supermodel Will Chalker, the House 2015 collection model. Each gets freshened up using matte black and tobacco finishings (the objects) to oxblood cardigans and silk scarves (the human).

Combining a heightened sense of English polish, timelessly handsome models, sports cars and a jazz soundtrack could veer into cliché quite easily. dunhill keeps on the right side of absurdity by enlisting photographer Luis Alberto Rodriguez and stylist Tom Guiness. Rodriguez’ playfulness with naffness balances Guinness’ expertise involving sparse, tasteful symbols of style. Their union keeps Simon Holloway’s new dunhill era on firm, fun flooring.

dunhill A/W 23 is now available in stores and online