Dries Van Noten Opens Beauty-Devoted Space In Paris

by SHOWstudio on 3 July 2023

The retail opening marks the one-year anniversary of the introduction of Dries Van Noten’s fragrance and beauty range.

The retail opening marks the one-year anniversary of the introduction of Dries Van Noten’s fragrance and beauty range.

The storied past of Quai Malaquais is given new life as Dries Van Noten's beauty space - devoted exclusively to fragrance, beauty and accessories - is set to take up residence in the heart of Paris' Rive Gauche, celebrating the brand's one-year anniversary of selling fragrance and beauty-related product.

The site sits elegantly next to the men's and women's stores on Quai Malaquais, with each Dries Van Noten space living up to the area's enduring artistic legacy thanks to Dries Van Noten's own meticulous curation.

Dries Van Noten

Armed with as rich a past as the current selection of DVN products on offer, the space - which was once called home by The Prince of Transylvania, who invited guests immortalised in Prevost novels and Puccini's operas - reflects the distinct aesthetic of the 'Dries' brand as literal inspiration turns fragrances into real-life environments, playing on the concept of 'impossible combinations'. As furniture from different periods also harks back to a range of references and inspiration once pinned to individual Dries Van Noten collections, the centrepiece - a 17th-century Flemish tapestry - nods to Dries Van Noten's passion for floriculture with its inviting scene of a pergola amidst a garden oasis.

Looking for things with an archive twist? A Cabinet de Curiosité room will house such pieces available for purchase alongside accessories and jewels, meaning whatever you're after, whatever your dream, Dries Van Noten is sure to have it. As the character of the space welcomes a new identity, get ready to fall victim to the wondrous historically-rich world of Quai Malaquais, welcoming you into the Dries Van Noten universe.

Dries Van Noten
Dries Van Noten
Dries Van Noten


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