Dior's Cabinet of Curiosities Lands at Harrods

by SHOWstudio on 7 August 2023

The Christian Dior A/W 23 collection takes over the London department store from 4-27 August 2023.

The Christian Dior A/W 23 collection takes over the London department store from 4-27 August 2023.

The French house of Dior can always be counted on when it comes to their pop-ups at Harrods. This August, the brand are taking over the department store once more, transforming three spaces into immersive, shopping universes for the A/W 23 womenswear collection by Maria Grazia Chiuri.

Dior Plan de Paris, campaign
Dior, Harrods, photograph Alex Upton

Two spaces provide an immersive take on the hallmark Plan de Paris print. Mapping out the streets of the French capital, centred around the maison's home on Avenue Montaigne, the print was inspired by a scarf Monsieur Dior designed around 1950. Bringing Paris to London, library-style spaces put key accessories and ready-to-wear pieces on display, with a dedicated leather goods pop-up including the Lady Dior, Dior Tote and Saddle bags.

Dior Maison collection

Elsewhere, a dedicated Dior gift-shop is cocooned by the Florilegio print; a space for final discoveries, special tokens and gifts including silk scarves, the Florilegio Dior Tote bag, silk sleepwear and more.

Dior gift shop, Harrods, photograph Alex Upton

Dior at Harrods is open from 4-27 August 2023.

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