When guests arrived at the Dior Men's A/W 22 show in January, they found themselves seated across from the Alexandre III bridge, an iconic symbol of the Parisian cityscape. This, however, was another one of the fantastical mirages put on by the French luxury brand season upon season. The set design for the show feeds into the collection's new campaign, with a series of photographs and a film by Rafael Pavarotti celebrating the spirit of Paris and Kim Jones's skill for mixing heritage with modernity.
Models are backlit by projections of the bridge which float on billowing curtain-like screens. Romantic and poetic, the campaign plays on past and present to reflect Jones's collection. Leopard print capes and jackets echo Monsieur Dior's muse Mizza Bricard, whilst as a Birkenstocks collaboration nods to the current artistic director's penchant for collaboration, which on the whole took a back seat this season.
Chain mail vests glitter under dove grey suiting, boxer shorts peak out from tailored jogger bottoms in British wool, paired with more of the house's staple suiting which feature cinched waists drawing upon the 1947 Bar Jacket, as Jones once again looked to sketches from the archive. The house's oblique motif is also modernised in chic cropped shearling and patent jackets, in a collection which is perhaps Jones's most successful proposal for a modern Dior man's wardrobe. 'It wasn't just a recreation, it was a reimagining', SHOWstudio's creative director Calum Knight summarised in his live video review after the show.