Dior Launch New Try-On Snapchat Filter
Users can virtually try on accessories from the Christian Dior A/W 21 collection, adorned with the iconic macro-cannage motif.
Users can virtually try on accessories from the Christian Dior A/W 21 collection, adorned with the iconic macro-cannage motif.
Following a sixties-inspired pop-up in Harrods last month, accessories from the Christian Dior A/W 21 collection can now be tried on virtually at home, allowing users to experience the luxury brand's iconic macro-cannage motif, which lies at the core of this season's offering.
In the A/W 21 collection, the architectural, sculptural technique of cannage ('caning') can be found across the house 'Bar' jacket, which artistic director Maria Grazia Chiuri has worked to reinvent each season across her tenure since she took to the helm of the brand in 2016. Here, macro-cannage brings a graphic edge to the inherent elegance of the house. The Lady D-Lite, Dior Book Tote and Dior Caro bags also feature the motif, with the Caro and St Honoré bags available to try on through Snapchat.
Tune in to SHOWstudio on Tuesday 5 October, 09:30 GMT to watch the Christian Dior S/S 22 womenswear show live from Paris.
