Dior Launch 60s-Inspired Boutique at Harrods

by SHOWstudio on 5 August 2021

Harrods invite shoppers to explore Maria Grazia Chiuri's pop-tastic winter collection.

Harrods invite shoppers to explore Maria Grazia Chiuri's pop-tastic winter collection.

Transforming Harrods into a Christian Dior eden, the luxury label's latest pop-up in the London department store brings to life the winter 2021 collection's playful take on the 1960s. Captured in a new campaign by Sarah Blais, the Italian Neo-Futurist artist Marco Lodola has also helped to craft the world of Dior via a series of neon installations in the space which nod to London in the Swinging Sixties.

Photograph Sarah Blais
Photograph Alex Upton

The pre-fall campaign which dropped last December, nodded to polaroids in Andy Warhol's Factory, the metallic silvers of the space age, and leopard prints inspired by Mizza Bricard. Having previously teamed up with Harrods on numerous pop-ups, Dior have launched the women's A/W 21 ready-to-wear collection in store with their latest boutique. Models march towards the future in the campaign by Blais, surrounded by auras of deep orange, yellow and pink. Meanwhile, double-decker buses, black cabs, electric guitars and cartoon takes on the models designed by Lodola's light up the space at Harrods. The display windows and interiors are decorated with the 'Mizza' leopard print, which also transforms the Dior Saddle, Lady Dior and Book Tote bags. As is usually the case with a Harrods Dior pop-up, new exclusive sizes will also be available, with both the 30 Montaigne and Lady Dior created in micro. London bus reds, blues and whites also run throughout accessories. Swinging Sixties? We choose Dior in the here and now.

Photograph Luke Hayes
Photograph Sarah Blais


Image Gallery

Lookbook: Dior Pre-Fall 2021 Womenswear

14 December 2020
Artistic Director: Maria Grazia Chiuri

What's The Latest At Dior?

15 December 2020
With the Dior Pre-Fall 2021 collection reinvigorating Maria Grazia Chiuri's woman circa the swinging sixties, we run through the house's latest offerings.

Dior Goes Pop! For A/W 21 Campaign

29 April 2021
Maria Grazia Chiuri called upon frequent collaborator Brigitte Niedermair to bring a new energy to the house of Dior.
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