Daniel Roseberry’s Midnight Rendezvous At Schiaparelli HQ

by SHOWstudio on 20 September 2024

The American designer’s first campaign for Schiaparelli see’s Johnny Dufort chase models around Place Vendôme after walking the A/W 24 show.

The American designer’s first campaign for Schiaparelli see’s Johnny Dufort chase models around Place Vendôme after walking the A/W 24 show.

Paris is a city made with midnight rendezvous in mind. Maybe it’s the cobblestone steps or the diffused light emanating from lamp posts lining the streets. Of course, the elegant grandeur of 17th-century architect Hardouin-Mansart certainly helps to set the mood. Nowhere is the magic of Paris at midnight more palpable than the historic Place Vendôme, and as the home of Schiaparelli headquarters the perfect place to shoot the maison’s first campaign under creative director Daniel Roseberry. 

Schiaparelli A/W 24 campaign photographed by Johnny Dufort

The night after Schiaparelli’s A/W 24 show, models made their way to Place Vendôme, bringing it to life in a celebration of freedom and creativity photographed by Johnny Dufort. One model posed gracefully, adorned in a glittering gown that paid homage to surrealism. The fabric sparkled brilliantly under the headlights of passing cars, creating a captivating spectacle that perfectly complemented the square’s Baroque architecture.

Schiaparelli A/W 24 campaign photographed by Johnny Dufort

The atmosphere intensified as a mysterious figure appeared at 21 Place Vendôme, the historic home of Schiaparelli. Breathless from her hurried ascent, she emerged clutching an Anatomy bag like a surrealist standard against a backdrop of striking Shocking pink flowers. This moment of intersection between glamour and artistry lasted only a few fleeting minutes, with an English photographer capturing the highlights of the evening’s ready-to-wear collection.

Schiaparelli A/W 24 campaign photographed by Johnny Dufort

This brief yet powerful encounter under the twinkling Parisian lights illuminated not just the stunning designs but also the spirit of camaraderie and artistic expression that Schiaparelli embodies. As the flash of the camera captured the essence of the night, it served as a reminder that fashion is not just about clothing; it’s about the moments that create unforgettable memories.

Schiaparelli A/W 24 campaign photographed by Johnny Dufort
Schiaparelli A/W 24 campaign photographed by Johnny Dufort

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