Damask Fabrics Are Reimagined In Dunhill's 'Abstract Florals' Collection

Flowers are a trend that never seems to die out in fashion. Whether you'd like to admit it or not, their vibrancy and endless colour combinations have served as an inspiration for many fashion designers over the last century, with dunhill's creative director Mark Weston next in line to use the earthly blooms for a capsule collection dedicated to them in pattern and in name, Abstract Florals.

For the collection, Damask fabrics - a textile that's historically associated with stately homes or early 20th century couture - has been updated through Weston's modern lens, reimagined across various pieces that make up the capsule collection, finding itself on a range of accessories and ready to wear pieces alike. Applied to knitwear, shirts and jerseys, the inverted floral designs are printed, woven and embroidered onto different items with a jacquard technique to create an elevated and distorted effect; surreal yet surprisingly familiar.

The Cummerbund Bag, a dunhill classic, has also been given a new lease of life. With the design known to be equally practical and elegant, the bag has been redesigned to create three different variations, all sporting the same abstract floral jacquard.

The collection's imagery - all shot at the Institute of Contemporary Arts - has been purposefully animated with CGI, fusing tradition with modern photography methods similar to the floral designs being manipulated to stand out on contemporary clothing.

In a bid to showcase Abstract Florals in its most natural form, dunhill have partnered with contemporary South London florist Sage to celebrate the launch. Sage was founded in 2018 by lona Mathieson and Romy St Clair, and has gained a reputation through dedicating itself to moving away from the rules of classic floristry. The South London florist was born from a desire to bring a unique floral design to the Peckham community and beyond, wanting people to understand the wild beauty of flowers and not just appreciate their exterior but their interior too.

In response to the capsule collection, Sage have created two bespoke floral arrangements. Both are influenced by the colours and flowers seen across the collection and will also be translated through shoppable limited-edition bunches, available from a pop-up stand in the courtyard of the dunhill House in Mayfair.

Prices for dunhill's collection range between £225 - £695 and will be available from 5 July. Sage's pop-up will run daily from 7 July to 10 July between 11:00 and 18:00 BST.