Cult Gaia Gets Scientific With Raxxy

by SHOWstudio on 11 December 2024

In collaboration with Raxxy, Cult Gaia releases a range of jackets that boil fashion down to a science.

In collaboration with Raxxy, Cult Gaia releases a range of jackets that boil fashion down to a science.

Cult Gaia, a brand synonymous with femininity and always on the front lines of modernity, has joined forces with luxury down jacket brand, Raxxy, to release a range of 5D jackets that fuses meticulous mathematics with the unbounded creativity intrinsic to fashion. The collection redefines outerwear by blending architectural precision with ethereal design, resulting in pieces that feel both futuristic and wearable. Each jacket showcases intricate geometric patterns and sculptural silhouettes, pushing the boundaries of what functional fashion can achieve.

Cult Gaia x Raxxy Collaboration

Cult Gaia is no stranger to exploring uncharted territory, with the brand venturing into homeware in March with the launch of its first candle, shortly followed by a bold step into fragrance. In the realm of collaborations, their most recent was with Gap, which thrived on the contrasting design languages of both brands. Out of all their ventures, however, this is by far their boldest yet, and according to Cult Gaia founder Jasmin Larian Hekmat, it does not thrive on contrast but rather similarity: ‘Every time I wore his jacket, people would ask if it was Cult Gaia, so this collaboration felt incredibly natural.’

Cult Gaia x Raxxy Collaboration

By tapping into the instinctive similarities Hekmat felt between the two brands, the collaboration served as an avenue for Cult Gaia to glide into the technological space, something completely foreign to them. By partnering with a brand like Raxxy, which prides itself on a foundation of mathematical engineering and architectural geometry in designing each of its pieces, Cult Gaia was able to dive into the deep end of the technological world.

Conversely, for Raxxy, Cult Gaia’s effortless ability to transform objects of art into wearable pieces infused their three-dimensional design language with an air of modern elegance—something that can be quite challenging if a brand becomes too bogged down by the science of it all.

Cult Gaia x Raxxy Collaboration

All in all, the intersection of these two brands proves one thing above all: Cult Gaia’s unique ability to infiltrate any area, no matter how alien to them, and integrate into their universe, without even the slightest hiccup. The jackets are available to purchase on cultgaia.com and at select locations now.

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