Craig Green And Fred Perry Play A Second Set

Craig Green collections usually reconsider fashion as a straightforward practise. Perhaps this happens since genuine fashion is rarely as straightforward as surface-level apps pushing must-have accessories of the season would have you believe. Green’s fashion comes from the uncertainty of it, which is why we get practical objects — components of a car engine, water-resistant tarpaulins, translucent onesies resembling ‘Fruit By The Foot’ — reset as fanciful adventures that shape who you are. This tension between assorted, nostalgic objects and workwear semi-staples extracts the emotion from Green’s stories, his runway exits. That’s the aspiration you can buy into. His formula comprehends how a three-time British Designer of the Year reunions with historic British sportswear outfit Fred Perry to embed a tennis match inside three polo shirts.

Aspiration from Craig Green and inspiration from Fred Perry steady their second collaboration. The tennis court represents a playground for Green’s palette to rework textures versus tenacity into each shirt. Clay and grass tennis courts become embedded into fabrics as a sweaty, tenacious body would from the intense exertion of a lunging volley from a body crashing to the ground after a desperate match point. Neon yellow from the game’s catalyst, a tennis ball, tips each shirt collar to colour this collaboration as an emblem of everlasting physicality. Whether in your sport or in your sportswear, Fred Perry and Craig Green play for you to win.

Tennis is Craig Green’s latest archetype to unlock the true self. The 75-year old Laurel Wreath becomes a badge of honour to symbolise a reunion of texture, materials, recreation and the lore of a sport champion.

Outfit your inner hero starting today at Fred Perry. website.