Converse Get Their Head Back in the Game
Converse honour the people who have adopted their iconic Chuck Taylor with a campaign by Matthew Tammaro, honouring their sports-steeped roots with kick-flips, splits, and pumping iron.
Converse honour the people who have adopted their iconic Chuck Taylor with a campaign by Matthew Tammaro, honouring their sports-steeped roots with kick-flips, splits, and pumping iron.
Converse's Chuck Taylors are a classic. Created in 1917 as a basketball shoes, they were quickly integrated into subcultural uniforms of grunge, skate and punk rock, reflected on the big screen in films like The Breakfast Club 1985 and Marie Antoinette 2006. The Chuck Taylor is for everyone, just ask Charli xcx, the brand’s recent holiday campaign star, or Rick Owens, a designer who has reinterpreted the original sportswear innovator's blueprint.
The new campaign stars street-cast athletes who have all adapted the iconic sneaker in their own way, captured in pictures that get the blood pumping. A trio of dancers are caught mid-spin, a weightlifter hoists a massive barbell, all while wearing their Chucks. Whether mid-dribble or kick-flip, the message is clear: no matter social tribe or sport of choice, Converse is still the way to go, whether it's on the court or the street.
Perhaps what makes the Chuck Taylor shoe so special is that while universally recognisable — and beloved — each pair takes on a personality of its own. Often customised as in the latest campaign with marker pens, or with the signature wear on the sole, a timeless classic like the Converse Chuck Taylor only gets better with time. Shop here.
