Colin Jones, At Your SRVC

From Maison Margiela to Mugler, Colin Jones is the textbook definition of a catwalk queen. With the demand for models with personality (on and off the runway) at an all-time high, the 22-year-old American ‘it-girl’ du jour has become an industry favourite. With a signature strut that commands attention and an authentic attitude that's endeared her to fans and industry insiders alike, she's among today's top models redefining the face of fashion. It’s no wonder she would captivate the attention of SRVC creative director —  Ricky Harriott — who’s tapped her to be the face of his S/S 25 lookbook.

Captured through the lens of Tom Blesch, Jones embodies the effortless ferocity that defines the SRVC women. At the core of Harriott’s design ethos is a celebration of strength while embracing vulnerability; Jones brings this duality to life with every shot. Poised yet powerful, in front of Blesch’s camera, Jones effortlessly captures the tension between resilience and vulnerability that defines the collection. Not just a mannequin for the clothes, she tells the story of a modern woman who is as strong as she is complex. 

Power is evident in the collection’s structured silhouettes. Armour for the modern wardrobe, bold tailoring and sharp lines are made even more daring with sultry cutouts. Layered under crepe and jersey, the collection imbues soft, fluid, and unmistakably feminine flourish throughout. It's this juxtaposition of hard and soft that encapsulates the SRVC woman’s complex nature: strong yet adaptable, powerful yet tender. 

With Harriott’s visionary designs and Jones' captivating energy, SRVC's S/S 25 collection embodies the multifaceted nature of feminity today. Encouraging a new dialogue about strength, vulnerability, and the power of self-expression, together, they are not just redefining fashion—they are reshaping how we perceive femininity in a contemporary context, inspiring women to walk boldly into their own narratives.