Casablanca's First Womenswear Collection Lands in Selfridges
French-Moroccan creative director Charaf Tajer debuts his first ever womenswear collection at the iconic London department store.
French-Moroccan creative director Charaf Tajer debuts his first ever womenswear collection at the iconic London department store.
Casablanca and Selfridges go way back. After the iconic London department store bought Casablanca's first ever collection, their relationship finally is coming full circle. The apres-sport chic brand headed up by French-Moroccan creative director Charaf Tajer has debuted its first ever womenswear collection at Selfridges. 'It seemed a natural fit for us to host the installation, launching our first womenswear collection,' said Tajer. 'As an emerging brand, we are honoured to create our own Casablanca get-away for customers inside such an iconic store.'
Hosted in a vibrant yellow installation space, Casablanca's A/W 21 'Grand Prix' collection features the brand's lush silk shirts, quilted jackets and skirts, racing overalls, graphic jumpers and a new line of handbag styles.
Casablanca originally began as a menswear brand with a focus on casual tailoring, but nonetheless, plenty of it's customers were women. The brand's A/W 21 collection saw Tajer officially expand into womenswear using a mixture of male and female models – a welcome move thanks to the brand's female audience.
The installation will run in the Selfridges Womenswear Atrium from the 17th August - 5th September 2021.
